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Research papers

Preference and past brands used

This paper analyses the effect of the fine fragrance current brand used, on the perception of test fragrances and consequently the acceptance or rejection of product evaluated. This paper also analyses whether it is preferable to use word or pictures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Francisco Batalla
December 1, 1996
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Citation

Batalla, F. (1996a, December 01). Preference and past brands used. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/preference-and-past-brands-used


Research papers

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Francisco Batalla
June 15, 1993
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Citation

Batalla, F. (1993a, June 15). Expert or consumer language? Why not both?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/expert-or-consumer-language-why-not-both-